MARK what started as Henrique Braun’s vision and has today become a global movement of passion and execution.
At Superior, we embraced this idea with all our heart and soul
For those who may not know, MARK stands for Market Activation Recruitment Week – A global initiative introduced by Henrique Braun the COO at The Coca-Cola Company It is about bringing every member of the system out into the market to experience the magic of execution firsthand: meeting retailers, engaging with customers, and ensuring flawless availability. More than an initiative, MARK has become a movement of passion, teamwork, and execution excellence across the world.
In MARK MIT 1.0, Superior Group of Industries covered 25,000 outlets in just four days, and in MARK MIT 2.0 we went further, reaching 26,000 outlets across our group in the same time. From our Raipur depot alone, 100 stock-loaded routes were flagged off with unmatched energy.
But beyond numbers, it was the spirit that defined the day – the early morning gate meet, the excitement of flagging off vehicles, the laughter and bonding in the market, meeting our retailers with pride, and stocking every cooler with passion.
With actor Karan Tacker joining us to inspire the team, the day became even more memorable.
These moments remind us that when we come together with unity and belief, there is no limit to what we can achieve. MARK is not just about execution, it is about pride, passion, and the #RealMagic of being one team with one purpose.
