• Group Journey

Milestones of Growth and Innovation

find out more
Overview of our Group Journey

Superior Group of Industries (SGI) was founded by Prof. M.M. Agrawal, a visionary leader dedicated to social upliftment and education. The journey began with the establishment of Superior Drinks Pvt Ltd in 1989-90, followed by Narmada Drinks Pvt Ltd in 1991-92 and Superior Industries Ltd in 1998-99. SGI expanded further with Indo-European Breweries Ltd in 2003-04 and Udaipur Beverages Ltd in 2004-05.

Over the years, SGI has grown into a major player in the beverage industry, partnering with Coca-Cola and receiving numerous awards for excellence in manufacturing and food safety. Today, under the leadership of Mr. Pradeep Agarwal and Mr. Vishal Agarwal, SGI continues to innovate and expand, achieving significant milestones and maintaining a strong market presence.

The Group Journey: Milestones, Challenges, and Triumphs

Our Founder Prof. M.M. Agrawal Setup Superior Group

The foundation of Superior Group of Industries was laid by Late Professor M.M. Agrawal Ji, Ex-member of Parliament (Rajya Sabha), in the year 1964. Prof. M.M. Agrawal Ji, Ex-Member of Parliament, Rajya Sabha was an able Parliamentarian par excellence, Philanthropist and Educationalist, Economist, a Journalist, an Author, an Industrialist, a great Statesman, a patriot & a devoted social worker.

Professor Sahib devoted himself to the task of providing humanity and dignity to the weaker section of society in the country. His works, principles, ideals and thoughts about the upliftment and welfare of downtrodden people, India’s unity and integrity, and maintaining communal harmony among the masses of the country will be remembered forever. Born on the 21st April, 1934 in Chandausi, District Moradabad, Uttar Pradesh. He completed his M.A & M.Com from DAV College, Kanpur after which he obtained his Law Degree from Kanpur University, Kanpur.

Year

1990

Superior Drinks PVT. LTD.

SDPL, a franchise bottler of The Coca-Cola Company, Atlanta, began manufacturing carbonated soft drinks in Nagpur in 1991. In 2015-2016, we established a state-of-the-art greenfield project at the Butibori Industrial Area, Nagpur, with an investment of approximately ₹150 crores (USD 17.86 million). This advanced facility has significantly bolstered our production capacity, enabling us to achieve a net turnover of ₹240.91 crores (USD 28.68 million) in FY 2022-23, compared to ₹209.20 crores (USD 24.9 million) in FY 2021-22. The growth in sales is attributed to our enhanced production capabilities driven by the commissioning of this cutting-edge plant.

Year

1991

Established Narmada Drinks Pvt Ltd.

In 1991-92, Superior Group of Industries established Narmada Drinks Pvt Ltd (NDPL) in Bilaspur, Chhattisgarh. This greenfield project aimed to manufacture, package, and distribute carbonated soft drinks (CSD) and packaged drinking water (PDW). NDPL became a franchisee bottler for The Coca-Cola Company, producing popular brands like Coke, Fanta, Thums Up, Limca, Sprite, Maaza, and Kinley Water. Over the years, NDPL expanded its capacity and established a strong distribution network, employing around 700 people during peak seasons. The company has received numerous awards from Coca-Cola India for its outstanding performance and strategic importance in the region.

Year

1992

Established Superior Industries Ltd.

In 1998-99, Superior Group of Industries established Superior Industries Ltd. (SIL) by acquiring a unit in Faridabad from United Breweries Ltd. This marked the group’s entry into the beer manufacturing sector, initially producing beer for the Kingfisher brand. In 2003, SIL expanded by acquiring a distillery in Bareilly, Uttar Pradesh, to produce various types of alcohol, including Country Liquor and Rectified Spirit. The company further diversified by securing a tender in 2014-2015 to supply ethanol to the Government of India, supporting the Ethanol Blending Program. SIL has grown significantly, achieving a turnover of over Rs. 1628 Crores in FY 2022-2023, and continues to expand its operations and distribution network.

Year

1999

Established Indo-European Breweries Ltd.

In 2003-04, Superior Group of Industries established Indo-European Breweries Ltd. (IEBL) in Aurangabad, Maharashtra. This greenfield project was set up under a co-pack agreement with Coca-Cola India, initially featuring a 600 BPM RGB line. IEBL’s primary focus was on manufacturing and supplying finished products to Hindustan Coca-Cola Beverages Pvt. Ltd. Over the years, IEBL expanded its operations, entering into a finance arrangement with Tata Capital in 2023 to install a 350 BPM CSD Canning Line from KHS, Germany. The company also plans to manufacture Monster Energy Drinks starting in 2024. IEBL’s strategic location and advanced facilities have made it a key player in the beverage industry.

Year

2004

Established Udaipur Beverages Ltd.

In 2004-05, Superior Group of Industries established Udaipur Beverages Ltd. (UBL) in Jabalpur, Madhya Pradesh. This greenfield project was completed in a record time of 117 days, earning a place in the Limca Book of Records. UBL became a franchisee bottler for The Coca-Cola Company, authorised to manufacture, package, and distribute Coca-Cola brands in the Mahakaushal and Bundelkhand regions. The facility, spread over 14 acres, boasts an impressive production capacity, including lines for RGB CSD, PET CSD, Hotfill PET for fruit pulp-based drinks, and Tetra Pack. UBL has received several prestigious awards from the Government of Madhya Pradesh and Coca-Cola for its excellence in manufacturing and rapid growth.

Year

2005

Recent Developments

  • Udaipur Beverages Ltd set a national record for the fastest setup of a Greenfield Coca-Cola project within 117 days.
  • Indo-European Breweries Ltd entered into a finance arrangement with Tata Capital to install a 350 BPM CSD Canning Line.
  • Superior Polymers India Pvt Ltd began installing Pet Preform manufacturing units in Jammu.
  • Superior Transport India Services Pvt Ltd was established in 2023 to provide logistics support with 90 new commercial vehicles. In 2024, 20 new commercial vehicles of Bharat Benz were added to the fleet.
  • 760 BPM ASSP CSD Pet line was installed at Narmada Drinks Pvt. Ltd., Bilaspur in 2024.
  • 400 PPM Tetra Juice Line was installed in 2024 at Udaipur Beverages Ltd., Jabalpur.
The Story of Our Group’s Evolution
The Superior Group of Industries (SGI) has a rich history and a significant presence in the beverage and alcohol industries. Founded by Prof. M.M. Agrawal, a notable figure known for his contributions to politics, education, and industry, SGI has grown into a conglomerate with diverse operations. Prof. Agrawal’s vision was to uplift the weaker sections of society, and under his leadership, SGI has made substantial strides.
SGI’s operations are spread across several key companies. Superior Drinks Pvt. Ltd. (SDPL) in Nagpur is a major producer of Coca-Cola products, achieving a turnover of INR 240.91 Crores in FY 2022-23. Narmada Drinks Pvt. Ltd. (NDPL) in Bilaspur also plays a crucial role, with a turnover of INR 273.70 Crores in the same fiscal year. Udaipur Beverages Ltd. (UBL) in Jabalpur is known for its rapid project completions and significant contributions to Coca-Cola’s product line, including a record-setting greenfield project completed in just 117 days.
Indo European Breweries Ltd. (IEBL) in Aurangabad focuses on manufacturing Coca-Cola’s carbonated soft drinks in cans and is set to expand its operations with new production lines. Superior Polymers India Pvt. Ltd. in Jammu produces PET preforms for packaging, supporting the group’s beverage operations.
Superior Industries Ltd. (SIL) in Bareilly is involved in the production and distribution of alcohol, with a turnover of INR 1,628 Crores in FY 2022-23.
The leadership of SGI has been instrumental in its growth. Mr. Pradeep Agarwal, the current promoter, has led the group to significant expansion and diversification. His son, Mr. Vishal Agarwal, has focused on the non-alcoholic beverage segment, achieving substantial sales growth and expanding the distribution network to over 174,000 retail outlets and 480 distributors. Under their leadership, SGI has received numerous awards, including the CII National Award and recognition in the Limca Book of Records.

SGI continues to invest in new production lines and logistics to meet the growing demand. The group has also embraced modern technology, implementing ERP systems for efficient management and decision-making. With a gross total turnover exceeding Rs. 2,317 Crores (USD 275.83 Million) for the financial year ended 31.3.2023, SGI remains on a path of continuous growth and innovation, driven by a commitment to excellence and a vision for the future.