This season, Sprite is taking its message outside the bottle and straight to the core of the city. The brand is making a spectacular comeback to the Nagpur Metro with a marketing strategy that makes commuting a highly visible affair.
The campaign was developed by Superior Group of Industries, through their subsidiary, Superior Drinks Private Limited, to feature two entirely wrapped up metro trains branded with striking Sprite imagery that cannot be missed anywhere across the city. The campaign has been created on the entire surface area of both the metro trains, thus making them a highly visible form of advertising throughout each ride.
The marketing campaign is slated to run for three months in order to capture the attention of thousands of commuters every day. Passengers using the metro system will not escape the notice of this exciting brand.
Metro brand marketing has evolved into one of the most effective ways of doing outdoor advertising because of the sheer size, motion, and repetition involved. The brand gets to remain consistent in its presence from morning until late evening as the metro advertising moves through multiple locations in the city. The metro advertising is also highly suited for Sprite because of the energetic nature of the brand.
Unlike many other outdoor ads, this Sprite metro advertising is much more than that because it forms an important brand experience with emphasis on visibility and engagement. Having such a huge impact on the commuting experience of consumers, Sprite increases recall and creates fresh impressions during the entire season of summer.
It is not the first time that Sprite is using metro advertising in such an effective manner. Its Nagpur Metro branding experience is yet another example of the same.
