Coca-Cola is making a splash, tackling the challenges of packaging waste and climate change. Together with our bottling partners, we’re reimagining the way we design, innovate, and recycle every bottle and can. With the debut of our first aseptic PET bottles and the fan-favourite stubby cans, we’re proving that packaging can be both innovative and iconic.
STUBBY SENSATION: SUPERIOR GROUP'S COMPACT REFRESHMENT
Superior Group has always been at the forefront of innovation, always looking for ways to enhance moments of joy. Hence, they are back with another innovation that’s shaking up the beverage scene – stubby cans! Among all the packaging options, cans have consistently delivered the best sipping experience, bringing convenience and satisfaction to every pour.
A stubby can is a compact companion that packs a punch. With the same width as a 300ml can, this is filled with 200ml of pure refreshment and is designed for a better grip and an even better sipping experience. All flavours of Coca-Cola are available in these trendy cans, while the Superior Group plans to launch the Schweppes range soon.
These cans are filling shelves across Madhya Pradesh, Chhattisgarh and the Vidarbha/Nagpur belt of Maharashtra, with plans to reach every corner of India. With the launch of stubby cans, Superior Group is turning up the cool factor, and we are absolutely elated to be part of this innovative journey. Together, we’re looking forward to delivering an experience that’s cooler, fresher, and bursting with joy.
The real magic of packaging innovation is here to transform the beverage experience, and we owe a huge shoutout to our incredible bottling partners. So, here’s to the bold new horizons ahead, where our packaging pops with potential, whilst being good to the planet, and every sip is an adventure waiting to happen.
A can-do, will-do attitude
The stubby pop cans are manufactured at Superior Group’s Aurangabad facility. They have already delivered a whopping 5x volume of the stubby cans over LY YTD.
